063MDPLL4

Média planning

This course gives students an understanding of a development of a media plan. Planning and making the right selection of vehicles and evaluation of all mass media in order to have the minimum waste of money. The different decisions and issues that arise in the process will be carefully examined. In addition, students will gain a broad knowledge of different media techniques, and factors that influence media decisions. The students will learn specifically the component of a media plan and the implementation of a media schedule.


Temps présentiel : 17.5 heures


Charge de travail étudiant : 32.5 heures


Méthode(s) d'évaluation : Participation et assiduité, Examen partiel, Examen final


Référence :
Surmanek Jim, Media Planning: a Practical Guide,4th edition, NTC Business Books, Chicago, Illinois, 2003 John R. Rossiter, Advanced Media Planning http://www.trilliuminteractive.com http://www.iab.net

Planification
JourPeriodeSalle
Ven 08/02/201908:00 - 09:15CST-IGE-2-13
Ven 15/02/201908:00 - 09:15CST-IGE-2-13
Ven 22/02/201908:00 - 09:15CST-IGE-2-13
Ven 01/03/201908:00 - 09:15CST-IGE-2-13
Ven 08/03/201908:00 - 09:15CST-IGE-2-13
Ven 15/03/201908:00 - 09:15CST-IGE-2-13
Ven 22/03/201908:00 - 09:15CST-IGE-2-13
Mer 27/03/201911:00 - 12:30CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Ven 05/04/201908:00 - 09:15CST-IGE-2-13
Ven 12/04/201908:00 - 09:15CST-IGE-2-13
Ven 03/05/201908:00 - 09:15CST-IGE-2-13
Ven 10/05/201908:00 - 09:15CST-IGE-2-13
Ven 17/05/201908:00 - 09:15CST-IGE-2-13
Mer 29/05/201909:00 - 12:00CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Ven 08/02/201909:30 - 10:45CST-IGE-2-14
Ven 15/02/201909:30 - 10:45CST-IGE-2-14
Ven 22/02/201909:30 - 10:45CST-IGE-2-14
Ven 01/03/201909:30 - 10:45CST-IGE-2-14
Ven 08/03/201909:30 - 10:45CST-IGE-2-14
Ven 15/03/201909:30 - 10:45CST-IGE-2-14
Ven 22/03/201909:30 - 10:45CST-IGE-2-14
Mer 27/03/201911:00 - 12:30CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Ven 05/04/201909:30 - 10:45CST-IGE-2-14
Ven 12/04/201909:30 - 10:45CST-IGE-2-14
Ven 03/05/201909:30 - 10:45CST-IGE-2-14
Ven 10/05/201909:30 - 10:45CST-IGE-2-14
Ven 17/05/201909:30 - 10:45CST-IGE-2-14
Mer 29/05/201909:00 - 12:00CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Ce cours est proposé dans les diplômes suivants
 Licence en marketing et publicité