063CREPL2

Advertising Creativity

This course will expose students to the techniques and strategies used by creative professionals to develop ads. In addition, students will have an opportunity to develop corporate designs and learn copywriting skills. Visual strategies will be explored in this course as well as refining creative thinking skills. We will examine the creative process from beginning to end, starting with techniques for creating and developing the “big idea” and finishing with the creation of a professional ad campaign.


Temps présentiel : 25 heures


Charge de travail étudiant : 15 heures


Méthode(s) d'évaluation : Participation et assiduité, Examen partiel, Travail personnel, Projets


Référence :
Edward de Bono, Lateral thinking techniques Paul Arden, Whatever you think thinks the opposite Maurice Saatchi, Brutal Simplicity of Thought

Ce cours est proposé dans les diplômes suivants
 Licence en marketing et publicité