063BRACL5

Brand Activation

The dynamics of marketing and communication have changed over the past 10-15 years. It is no longer a linear approach, and brands understood that, and started reacting accordingly. Brand activations is all about coming closer to your audience, and reaching out in an emotional, approachable way, a way where they would relate to the brand and support it. This course is all about understanding what brand activation is, how to generate ideas for activation programs, how would it all within in an integrated approach in a an Omni-channel world.


Temps présentiel : 17.5 heures


Charge de travail étudiant : 35.5 heures


Méthode(s) d'évaluation : Participation et assiduité, Projets, Travail personnel

Ce cours est proposé dans les diplômes suivants
 Licence en marketing et publicité