063MTKDL5

Digital Marketing

In a world that’s more and more driven by technology, businesses are constantly facing new opportunities and challenges across different markets and environments. These changes affect all business industries – all of which have turned or are turning to digital technologies to stand out and be seen by the customer. The nature of marketing is changing and so is consumer behavior, and that has drastically changed the communication approach of businesses. In this course, we will learn how about the different digital marketing strategies available, with a close attention to building and executing a proper digital marketing plan. We will finally tackle digital marketing performance and the key metrics to look for when managing digital campaigns.


Temps présentiel : 35 heures


Charge de travail étudiant : 65 heures


Méthode(s) d'évaluation : Participation et assiduité, Travaux pratiques contrôlés


Référence :
1. The network is your customer by David Rogers 2. Digital marketing strategy – Columbia Business School Executive Education 3. Hootsuite Academy 4. Google Academy 5. Facebook ads manager 6. LinkedIn Forums 7. Twitter advertising 8. Forbes Magazine 9. Digital Marketing Institute 10. Gravitate Design

Planification
JourPeriodeSalle
Mar 12/03/201911:00 - 12:15CST-IGE-1-16
Mar 12/03/201913:30 - 14:45CST-IGE-1-16
Mar 12/03/201915:00 - 16:15CST-IGE-1-16
Lun 18/03/201909:30 - 10:45CST-IGE-1-16
Lun 18/03/201911:00 - 12:15CST-IGE-1-16
Mer 27/03/201913:00 - 14:30CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Mar 02/04/201911:00 - 12:15CST-IGE-1-16
Mar 02/04/201913:30 - 14:45CST-IGE-1-16
Mar 02/04/201915:00 - 16:15CST-IGE-1-16
Mar 09/04/201911:00 - 12:15CST-IGE-1-16
Mar 09/04/201913:30 - 14:45CST-IGE-1-16
Mar 09/04/201915:00 - 16:15CST-IGE-1-16
Mar 16/04/201911:00 - 12:15CST-IGE-1-16
Mar 16/04/201913:30 - 14:45CST-IGE-1-16
Mar 16/04/201915:00 - 16:15CST-IGE-1-16
Mar 30/04/201911:00 - 12:15CST-IGE-1-16
Mar 30/04/201913:30 - 14:45CST-IGE-1-16
Mar 30/04/201915:00 - 16:15CST-IGE-1-16
Mar 07/05/201911:00 - 12:15CST-IGE-1-16
Mar 07/05/201913:30 - 14:45CST-IGE-1-16
Mar 07/05/201915:00 - 16:15CST-IGE-1-16
Mar 14/05/201911:00 - 12:15CST-IGE-1-16
Mar 14/05/201913:30 - 14:45CST-IGE-1-16
Mar 14/05/201915:00 - 16:15CST-IGE-1-16
Ven 24/05/201909:00 - 12:00CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Ce cours est proposé dans les diplômes suivants
 Licence en hospitality management
Licence en informatique appliquée aux entreprises