063GAPBL4

Managing Advertising Agencies

Advertising management course encompass the arsenal of tools marketers use to position their brands in the minds of consumers to create a desirable image, product awareness, purchase interest, and loyalty. In this full semester course, the student will learn about all major advertising agencies. The type of advertising agencies that are available in the market and how do they operate. As a member of an Advertising Agency, Student will learn the inner workings and structure of a full-service marketing communications agency. The students will learn the management of an account that can be profit and non-profit organizations, working on a variety of small and large projects that will provide the students with real-world experience.


Temps présentiel : 17.5 heures


Charge de travail étudiant : 32.5 heures


Méthode(s) d'évaluation : Participation et assiduité, Examen partiel, Projets, Travail personnel


Référence :
Paul Arden, Whatever you Think,Think the Opposite George Lois, Damn Good Advice for People with Talent Saatchi, Brutal Simplicity of Thought

Planification
JourPeriodeSalle
Ven 08/02/201911:00 - 12:15CST-IGE-2-13
Ven 15/02/201911:00 - 12:15CST-IGE-2-13
Ven 22/02/201911:00 - 12:15CST-IGE-2-13
Ven 01/03/201911:00 - 12:15CST-IGE-2-13
Ven 08/03/201911:00 - 12:15CST-IGE-2-13
Ven 15/03/201911:00 - 12:15CST-IGE-2-13
Ven 22/03/201911:00 - 12:15CST-IGE-2-13
Mar 26/03/201909:00 - 10:30CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Ven 05/04/201911:00 - 12:15CST-IGE-2-13
Ven 12/04/201911:00 - 12:15CST-IGE-2-13
Ven 03/05/201911:00 - 12:15CST-IGE-2-13
Ven 10/05/201911:00 - 12:15CST-IGE-2-13
Ven 17/05/201911:00 - 12:15CST-IGE-2-13
Jeu 23/05/201912:30 - 15:30CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Jeu 13/06/201909:00 - 12:00CST-IGE-1-08
Ven 08/02/201913:30 - 14:45CST-IGE-2-14
Ven 15/02/201913:30 - 14:45CST-IGE-2-14
Ven 22/02/201913:30 - 14:45CST-IGE-2-14
Ven 01/03/201913:30 - 14:45CST-IGE-2-14
Ven 08/03/201913:30 - 14:45CST-IGE-2-14
Ven 15/03/201913:30 - 14:45CST-IGE-2-14
Ven 22/03/201913:30 - 14:45CST-IGE-2-14
Mar 26/03/201909:00 - 10:30CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Ven 05/04/201913:30 - 14:45CST-IGE-2-14
Ven 12/04/201913:30 - 14:45CST-IGE-2-14
Ven 03/05/201913:30 - 14:45CST-IGE-2-14
Ven 10/05/201913:30 - 14:45CST-IGE-2-14
Ven 17/05/201913:30 - 14:45CST-IGE-2-14
Jeu 23/05/201912:30 - 15:30CST-Amphithéâtre Jean Ducruet-0-Salle annexe
Jeu 13/06/201909:00 - 12:00CST-IGE-1-08
Ce cours est proposé dans les diplômes suivants
 Licence en marketing et publicité